What do you think makes a successful business? Great products, great people or a great location? All these ingredients are valid but one thing that brings them all together is the passion within you.
Passion is defined as ‘a strong feeling of enthusiasm or excitement for something or about doing something.’ Merriam-Webster Dictionary.
Many people are lured into business by the desire to make money. Starting a business based on monetary desires alone is not enough to sustain an idea. Money is the by-product of packaging your passion into products and services to provide solutions and should not be the end goal. This is the advise I give my clients, it is important that people look deep within before they start a business to ensure the reason for starting is valid and can be sustained.
Passion is the Sustaining Power Behind Your Ideas
Starting and growing a business needs dedicated and consistent action if the business is going to survive the ups and downs that comes with business development. More often than not, there will be times when you may feel like throwing in the towel. The only thing that will keep you grounded is the passion and desire to see your idea blossom into a concept that is acceptable in the marketplace. That sustaining power does not come from an exciting product or service alone; it comes from a deep-seated desire based on passion.
Passion is the Result of Dedicated and Focused Action
Now there is a myth about passion that must be corrected. Many of us think we are born passionate about a cause or a subject so we spend a lifetime looking for it. I beg to differ – passion is developed over time when you focus your attention on a subject that interests you. Passion is a result of dedicated activities to master a concept or idea. If you are taking inventory of your life right now and thinking, I am not passionate about anything. I will implore you to focus on your interests. What ideas, things, people or places captivate you? What gets you pretty excited and interested wanting to know more? Could that be where your passion lies?
Package What You Have in Preparation for What You Want
Most of the successful people you see start their journey by focusing their energy on the things within reach that interest them. Let us take as very popular example – Sir Richard Branson. He started a school magazine called Student at a very early age; his next business was a mail order company and the rest is history. Where he is now is very different from where he started, but the student magazine paved way for his success.
Contrary to what many think, you do not wait for the perfect opportunity before you start packaging your passion. You package what you have now, embrace the current opportunities and they will surely lead you to bigger and better ones.
So if you think money should be your goal, remember passion will outlive money when the going gets tough. So why not become an expert in what you do best – something you are passionate about..
Searching for your genius zone, where you can make the greatest impact? Let the Idea Catalyst help you find yours. Book a Complimentary exploration session and start your journey into fulfilment.
Wish you abundant business blessings.
Temi Koleowo
